It’s true that social media channels have become the street used by netizens to get more than just connections to lost long-term friends or those high schoolmates you want to keep tabs with.
Now half of the world’s population is on social media and brands are taking it to them by splashing their message right in front of the eyes through digital means both large and small companies have built their brand presence on social media platforms in a bid to capture more audience.
Most of the questions I get from users who want to handle their own social media or for others is. How do you manage to handle multiple social media and still find time to create videos and attend to meetings.
While the answer to that is simply using a schedular this term has been found to be a strange menor that is easier said than done. In this article I will share all the secrets of successful content calendar scheduling platforms I have used and others researched
What is a social media content calendar?
A content calendar is a written schedule of when and where you plan to publish upcoming content it helps to remain consistent never missing out on posts for your social media engagements. You will agree that building a community of loyal fans is no mean feat. You have to run specific measurable accurate realistic and time-bound ( S.M.A.R.T ) campaigns using a social media strategy or your overall marketing plan.
Advantages of using a content calendar:
- Saves You Hours of Work
- keep track of all content being produced and published ahead of time.
- It Enables Collaboration
- Consistent posting for engagement
But wait there are a number of these calendars online which one is the best or which one should I use for my business? Im glad you asked I will write below some of the most popular in no particular order.
A. Facebook Business Suite
Facebook business suite has been a gamechanger with new updates all the time., recently Facebook updated their planner to include scheduling for both Facebook pages and Instagram pages. This has changed how many people on the gig economy and freelancers enjoy a huge service with no extra cost.
It is now easy to post on your Instagram from your laptop or computer than ever before. The calendar is useful since you can separate the content scheduled for your Facebook page to be different from your Instagram this boils down to the target audience and brand voice cannot be the same across the channels.
To access this visit the Facebook Business content calendar and log in with your business account and enjoy this amazing tool for free.
B. Loomly Content Calender
Now, with Loomly, you can manage all your social media content — organic posts & ads — from one platform. Plus, you get notified every time someone in your team updates or comments on a piece of content, with email, push, Slack, and Microsoft Teams notifications.
List View & Calendar View
Notifications (email, push, Slack, Microsoft Teams)
Sprout Social Publishing and Content Calendar powerful, all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Easily manage all your social media and get results with Hootsuite.
Save time by scheduling posts across all your social networks in just a few clicks. Automatically schedule your content and review posts in a simple calendar view.
Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks – so you can save time and grow your business.